Williams-Sonoma, Inc. Forecast to 2030

Illustrative model

Explore assumptions. Compare outcomes.

Price baseline: Model recalculated: Editorial review:

Baseline price $228.38 Latest close used by the model
Base scenario $407.23 Model estimate for 2030
Price change +78.3% Baseline → base scenario · price only
Scenario range $326.36 $477.09 Lower → Upper scenario

Three scenarios, one starting point

Illustrative price paths based on historical returns.

The shaded area spans the lower and upper scenarios; it is not a confidence interval.

Lower scenario $326.36 Base scenario $407.23 Upper scenario $477.09 Baseline July 16, 2026

The Lower scenario still assumes gains versus the baseline price. Losses outside this range are possible.

What changes the outcome?

Model inputs used in the Williams-Sonoma, Inc. calculation, then separate market context that is not fed into the model.

Model inputs

Historical price returns (model input)

Weighted windows (3Y, 5Y, 10Y) of historical close-to-close price returns set the starting annual rate for Williams-Sonoma, Inc.. Dividends are not included.

Drawdown adjustment (model input)

Historical max drawdown near 65.4% scales the risk adjustment applied to the weighted rate before Lower/Base/Upper multipliers.

Category cap & decay (model input)

Annual rates are capped near 25% for this asset class and then decay slightly each projected year (mean reversion), so path CAGR can differ from the starting rate.

Context only

Market context (not a model input)

Earnings, margins, valuation, and sector news can move real prices—but they are not inputs to this price-return model.

View model assumptions →

Year-by-year forecast

Modeled prices by year. Percentages in parentheses are year-over-year price changes from the prior year (or from the baseline price for the first year)—not the scenario’s starting annualized rate. Price returns only; dividends are not included.

YearLower scenarioBase scenarioUpper scenario
2027 $251.43 (+10.1%) $266.80 (+16.8%) $278.32 (+21.9%)
2028 $275.54 (+9.6%) $309.44 (+16.0%) $336.15 (+20.8%)
2029 $300.57 (+9.1%) $356.28 (+15.1%) $402.31 (+19.7%)
2030 $326.36 (+8.6%) $407.23 (+14.3%) $477.09 (+18.6%)

Comparison to benchmark

Benchmark: S&P 500 (SPY) · SPDR S&P 500 ETF Trust forecast

Base-scenario CAGR · price only

Equivalent comparison unavailable — baseline dates differ (Williams-Sonoma, Inc.: 2026-07-16, SPDR S&P 500 ETF Trust: 2026-10-30; horizon end 2030-12-31 / 2030-12-31).

Historical max drawdown

Drawdown history windows differ: Williams-Sonoma, Inc. (2011-06-27 → 2026-07-16) vs SPDR S&P 500 ETF Trust (2011-06-27 → 2026-10-30).

Williams-Sonoma, Inc.-65.4%
SPDR S&P 500 ETF Trust-34.1%

Max drawdown is peak-to-trough depth in the listed history window—not a volatility measure.

Equivalent base-scenario path CAGR vs S&P 500 (SPY) is not shown; historical max drawdown is deeper than the benchmark; drawdown windows are not identical.

Scenario illustrations for educational use. Not financial advice, investment recommendations, or guarantees of future performance.